Aviva has launched a new ad campaign focusing on car insurance.
Titled ‘The Night Job’, the light-hearted ad aims to highlight the fact that Aviva’s car insurance guarantees it will get you to your destination if your car isn’t driveable after an accident.
Aviva worked with creative agency adam&eveDDB on the campaign, with Academy Films producing and Novemba directing.
The ad builds on last year’s Make It Click brand campaign.
Sarah Leccacorvi, Head of Marketing Communications at Aviva said: “We’re thrilled with ‘The Night Job’ advert. It showcases our onward journey offering in a story that strikes just the right balance between anticipation and light-hearted humour, in a category where it’s notoriously difficult to stand out.”
Sali and Zoe, adam&eveDDB, added: “Aviva car insurance helps its customers reach their destination, whatever that might be. Whether it’s star gazing, or something a bit more…unexpected.”
Make It Click first launched in 2022, characterising customers’ financial lives as a series of puzzles which the company can help solve with the breadth of its product offering. The positioning also encompasses an updated colour palette, typography and tone of voice.
