Atlantic House to rebrand as WisdomTree

Atlantic House is set to rebrand under the name of its parent group WisdomTree from 1 September in an effort to bring its specialist products to a wider audience.

The manager will adopt the name and brand identity across all client communications, marketing materials, fund names and fund literature, with the website also being integrated.

The move aims to bring Atlantic House’s specialist derivative and defined outcome products to ETF provider WisdomTree’s global client base. It follows WisdomTree acquiring Atlantic House in May.

Tom May, previously CEO at Atlantic House, said: “While our name is changing, our commitment to delivering innovative, derivatives-based investment solutions and exceptional client service remains exactly the same. Our investment team and our approach are unchanged, and we are looking forward to continuing to support our clients as WisdomTree.

“A key benefit of this integration is the combination of our specialist expertise in derivatives-based investment strategies with WisdomTree’s global reach, scale, and resources. This creates a stronger platform from which to widen our investment offering and deepen client relationships.”

Alexis Marinof, CEO, Europe, WisdomTree, added: “We are very excited about what this acquisition means for our clients. The integration is proceeding well, and the response from clients has been extremely positive.

“We look forward to a bright future together and remain committed to delivering innovative, market-leading solutions by bringing together the exceptional capabilities of Tom May and his team with the reach of our global platform.”