ANALYSIS: Asset manager websites decline from 2023

Alex Sword


The Financial Services Forum

The user experience on the websites of the top asset managers has declined on average over the last year, according to analysis.

This is based on testing of the websites of the top 23 UK asset management firms by AUM, using the GTMetrix tool created by Carbon 60. The analysis takes into account a range of factors around the performance and structure of the site to assess how strong the user experience is on a site and assigns a grade from A to F.

The top performing websites were Royal London Asset Management, Walter Scott, Ashmore Group, HSBC Asset Management and RBC Bluebay, which all also achieved top grades last year.

However, LGIM, Aviva Investors abrdn and Aegon Asset Management all saw their scores decline from A to B. Insight Investment, Janus Henderson and Intermediate Capital Group saw their scores fall from B to C, C and D respectively.

Most of the issues were due to the presentation of web assets making them slower to load. The biggest decline, Intermediate Capital Group, was due to an excessive network payload of 37.6MB, which can cost users money and time to load.

Meanwhile, Newton Investment Management, JO Hambro, Baillie Gifford, Schroders, Mondrian Investment Partners and Investec all saw improvements in their scores.


You can see the full results below:

Company 2024 Grade 2023 Grade 2022 Grade
Walter Scott A A A
Ashmore Group A A B
HSBC Asset Management A A C
RBC Bluebay A A C
Newton Investment Management A C A
Aviva Investors B A B
abrdn B A C
Aegon Asset Management B A E
Baillie Gifford B D C
Insight Investment C B D
Janus Henderson C B E
Schroders C E D
Intermediate Capital Group AM D B A
JO Hambro D C E
Jupiter Asset Management D D D
Man Group D D D
Mondrian Investment Partners D E D
Investec D F B
Ninety One E E D
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