Allianz shows off “all” its experts in new TV campaign

Insurer Allianz has launched a new brand campaign, designed to showcase the scale of the brand and the breadth of its offering.

Shown across a number of key TV programmes over the final weekend of August, the advert focuses on the concept of “ALL”.

Using the example of a family whose plans are almost derailed but then saved by Allianz’s experts, the advert claims that the insurer offers “all the experts you need” to protect “all the things you care about”.

The campaign was created by agency Edelman and is set to develop into a full integrated campaign across other touchpoints.

Carolyn Rich, Director of Brand, Allianz UK, said: “Allianz has a clear growth ambition in the UK and we’ve made huge strides in the UK retail market over the past year. We are investing significantly to increase our brand awareness among UK consumers, demonstrated most recently by our sponsorship of the Allianz Stadium and becoming the official supporter of the Women’s Rugby World Cup 2025.”

She added: “We are really excited to be launching our TV advertising campaign, which will no doubt elevate our brand even further. Standing out in the UK general insurance market is essential, so this fresh, creative approach that really connects with people, will ensure we’re a key player now and in the future.”

The firm appointed Carolyn as Director of Brand last year – read our interview with her here.