Advertising v Content, Simon Lees

After a 20 year career building businesses in two of the UK’s leading b2b media and information organisations, Simon recently joined BrightTalk to lead Audience and Content Services in the EMA region. Content is challenging advertising in terms of marketing effectiveness and client engagement. Does the split in marketing budgets properly reflect this? What is the future for content marketing – and for advertising? Are asset managers effectively becoming publishers?
Simon Lees has kindly agreed to make the presentation slides used at the Advertising v Content event available to Forum Members.
To download the slides in PDF format, please click the download button above.