Admiral launches new travel insurance ad

Insurer Admiral has launched a new travel insurance advert, building on its long-running brand platform.

The ad focuses on the excitement of the holiday season, using the “Admouth” platform, launched in 2024, which features the brand characters of the Admiral and her dog Alfie.

Admiral partnered with agencies McCann Bristol and STUDIO AKA on the campaign.

The advert will run across digital audio, video-on-demand and online video.

In a post on LinkedIn, McCann Bristol said the campaign “position(s) the brand as a trusted companion that helps holiday makers embrace every adventure with confidence.”