abrdn poaches Lombard Odier exec to head investment marketing

abrdn has hired an experienced asset management marketer to head up marketing for its investments arm.

Pauline Bush took on the position of Head of Marketing for Investments in September.

Previously, she worked at Lombard Odier, where she was Head of Marketing for over two years.

She spent around a year respectively working at Mirabaud Asset Management and Neuberger Berman between 2019 and 2021.

Before this, she spent five years as Head of Marketing and Brand for Hermes Investment Management and was at Artemis Investment Management for ten years, the latter five being spent as Head of Marketing.

Pauline takes on the position vacated in May by Kathryn Pinner, who is now Marketing Director at Royal London Asset Management.