A Route Through the Noise

Caspian Woods

Consultant Content Strategist

Content is challenging advertising in terms of marketing effectiveness and client engagement. Does the split in marketing budgets properly reflect this? What is the future for content marketing – and for advertising? Are asset managers effectively becoming publishers?
Caspian Woods has kindly agreed to make the presentation slides used at the Advertising v Content event available to Forum Members.
To download the slides in PDF format, please click the download button above.

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