55+ Just Another Segment?

Is the language and imagery used to target financial products to the elderly appropriate, or can it be patronising? With the recent changes to financial planning in the budget, could there ever be a more important time to engage with those at and in retirement? Andrew Humphreys explores effective marketing to the elderly and practices to avoid.
Andy Humphreys has kindly agreed to make the presentation slides used at the Marketing to the Elderly: The Approach to Retirement and Beyond event available to Forum Members.
To download the slides in PDF format, please click the download button above.