Best Innovation in Product
Winner – BNP Paribas Asset Management – ESG Enhanced Equity ETF
Best Innovation in Marketing
Winner – Scottish Widows – Mirror, Mirror on the Wall: How Can We Change Apathy For All?
Highly Commended – Influence at Work – The Hype Type Revealer
Best Innovation in Customer Service
Winner – My Home Move Conveyancing – Turning Confusion into Clarity
Highly Commended – HSBC with Cowry Consulting – Building Compassionate Conversations for Financial Vulnerability
Best Innovation in Use of Technology
Winner – MQube – Origo Platform
Highly Commended – Simplify – Simplify’s Transferable Identity and Anti Money Laundering Solution
Best Innovation in Channel or Format
Winner – OneFamily with Moreish Marketing and Cornerhouse Media – Scaling OneFamily Lifetime ISA Growth
Highly Commended – Lloyds Banking Group, Scottish Widows – TV the Unlikely Hero of CRM
Best Innovation on a Small Budget
Winner – Markets Recon – From Inbox Crisis to Investment Intelligence
Highly Commended – M&G Investments with Fundamental – Using Real Time Signal Based Marketing To Align Content With Investor Interest
Best Innovation in Generative AI, sponsored by Fiducial
Winner – American Express with iCrossing – Over $1 Million in Annual Call Centre Savings through LLM-Ready Customer Service Content
Best Innovation in AI Search, sponsored by Yext
Winner – American Express with iCrossing – Over $1 Million in Annual Call Centre Savings through LLM-Ready Customer Service Content
Most Transformative Agency Partnership
Winner – IFM Investors with Luminary – Leveraging Agency Expertise to Drive Change
Most Innovative Use of Social Media
Winner – The Openwork Partnership – Power of the Partnership – Hero Video LinkedIn Campaign
Highly Commended – Alliance Bernstein – Market Matters: A Fresh Approach to Insights and Brand Building Powered by Short Animated Video
Innovator of the Year – Company, sponsored by Publicis Sapient
Winner – Fundamental Group
Highly Commended – Markets Recon
Innovator of the Year – Individual, sponsored by Cowry Consulting
Winner – Stephen White – Markets Recon
Highly Commended – Jen Clay – Shire Leasing and Funding
Best Website Transformation
Winner – thisbank – Elevating the Digital Customer Experience
Highly Commended – Holden & Partners
Highly Commended – Shire Funding with Moreish Marketing – From Brochure Site to Revenue Engine
Most Transformative Use of Data and Insight
Winner – First Sentier Group – Transforming Disconnected Data to a Global Marketing Intelligence Engine
Highly Commended – Woodhurst Consulting – Savings Distribution Analytics for a Small Building Society
Best Innovation in Client Event
Winner – Croner-i – Bitesize and Beyond: Reimagined Tax Season Webinars
Highly Commended – BlackRock – BlackRock’s Digital Investing Revolution 2026
Best Use of Marketing Automation
Winner – State Street with Alphix Solutions – Demonstrating the Power of Dynamic, Persona Driven Contextual Targeting Combined with Agile AI Messaging
Best Innovation in a Marketing Tool
Winner – Shire Leasing with Moreish Marketing – The Cowculator: Reframing Farm Finance
Most Innovative CRM Project
Winner – Lloyds Banking Group – Scottish Widows – CTV the Unlikely Hero of CRM
Highly Commended – Mortgage Brain – CRM Brain: Redefining the Role of CRM in Mortgage Technology
Best App Redesign
Winner – Vanquis – Rebuilding the Vanquis App to Power Smarter Money Habits
Judges’ Special Award – Best Creative Leap
Winner – State Street with Alphix Solutions
Judges’ Special Award – Best Innovation in B2C
Winner – American Express with iCrossing
Judges’ Special Award – Best Innovation in B2B
Winner – Mortgage Brain
Judges’ Special Award – Most Innovative or Transformative Idea, sponsored by Moreish Marketing
Winner – BNP Paribas Asset Management
Images: London Event Photographer, Kevin Moran
