2022 Awards for Marketing Innovation

Gill Excell

Event Manager

The Financial Services Forum

Most Innovative Marketing of New Product Launch
Highly Commended – NS&I – green savings bonds
Winner – JP Morgan – JPM Climate Change Solutions Fund

Best Use of Data and Analytics
Winner – Fundamental Media – Outcome Analytics and The Delta Tag – redefining campaign attribution for the post-cookie era

Best Use of Behavioural Science
Highly commended – Phoenix Group with Cowry Consulting – “The Vulnerable Mindset: Marrying Technology and Behavioural Science to Support Vulnerable Customers at Phoenix Group.”
Winner – Fidelity – Driving Digital Adoption Through A Behavioural Lens

Best Innovation in the Customer Journey
Highly commended – abrdn – Simplifying the abrdn client experience through brand clarity
Winner – Wesleyan – The Next Step

Best Use of Marketing Technology
Winner – BNP Paribas Asset Management in partnership with Fiducial communications for their entry titled using AI to turn advisers into polyglots

Most Innovative Partnership
Highly commended – Phoenix and Cowry Consulting
Winner – MiPet Cover in partnership with the Healthy Pet Club

Best Innovation in Customer Service
Highly commended – Coutts – 440 App
Winner – Protectline for their implementation of AI and machine learning

Most Effective Innovation in Diversity and Inclusion
Highly commended – Financial Services Compensation Scheme
Winner – Teamspirit – New solutions for an old challenge

Best Use of a Marketing Channel or Format
Highly commended – Skipton Building Society
Winner – Coutts – 440 social networking app

Judges Special Awards
Marketing Education
Financial Services Compensation Scheme – Instagram account

Best Creative Leap
MediaWorks with Metro Bank – digital transformation of Metro Bank’s paid customer acquisition strategy

Most Effective Innovation in B2B

Most Effective Innovation in B2C
Coutts – 440 app

Innovator of the Year
Cowry Consulting

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