2021 Awards for Marketing Effectiveness Winners

Gill Excell

Event Manager

The Financial Services Forum

Most Effective Brand Strategy
WINNER: Investec ‘Brand Strategy’
Highly Commended: Moreish Marketing with Defaqto ‘Defaqto Engage: Financial Planning with No Loose Ends’
Highly Commended: The Exeter ‘The Making of a Modern Mutual’

Most Effective Content Marketing
WINNER: Quilter ‘Driving Digital Adoption Using Behavioural Science’
Highly Commended: NOW: Pensions ‘The Underpensioned Report’
Highly Commended: Fidelity International ‘Delivering the Wealth Proposition’

Most Effective Integrated Campaign
WINNER: Skipton Building Society ‘Finding Our ‘Good Place’ During a Pandemic’
Highly Commended: Finceo Bank with Teamspirit ‘Trading the New Landscape’

Most Effective Digital Marketing Campaign
WINNER: Janus Henderson ‘Janus Henderson Investment Trusts’
Highly Commended: Barclays ‘Delivering Beyond Expectations in the Most Uncertain
Mortgages Market for over a Decade’

Most Effective Use of a Limited Budget
WINNER: AIG Life ‘Critical Illness Choices’
Highly Commended: Browser Media for Ipswich Building Society ‘Brownfields – Making Self-Build Accessible’
Highly Commended: Travelers Insurance Company ‘Travelers Europe Cyber Security Campaign’

Most Effective Data and Analytics
WINNER: NOW: Pensions ‘The Underpensioned Report’
Highly Commended: Fidelity International ‘Data-Driven Insights for Record Results’

Most Effective ESG Strategy
WINNER: Federated Hermes ‘Federated Hermes Sustainability Campaign: Sustainability. We Mean It.’

Most Effective Business to Business Campaign
WINNER: Moreish Marketing ‘Defaqto Engage: Financial Planning with No Loose Ends
Highly Commended: BlackRock ‘iShares Index More’
Highly Commended: Prudential with Teamspirit ‘Winning the Generation Game’

Most Effective International Campaign
WINNER: BlackRock ‘iShares Index More’
WINNER: Fidelity International Australia ‘The F Word’

Most Effective Sponsorship
WINNER: Skipton Building Society ‘Skipton Building Society and Channel 5: The Great Outdoors’

Most Effective Public Relations
WINNER: Link Group with Teamspirit and 5i Research ‘Changing the Narrative’
Highly Commended: Killik and Co with Teamspirit ‘The Elephant in the Room’

Judges’ Special Award for Consumer Insight
WINNER: Prudential (with Teamspirit) ‘Winning the Generation Game’

Judges’ Special Award for Marketing Excellence
WINNER: Skipton Building Society ‘Skipton Building Society and Channel 5: The Great Outdoors’

Agency of the Year
WINNER: Teamspirit

Young Marketer of the Year
WINNER: Simran Aniekar, Account Manager, Moreish Marketing

Marketer of the Year
WINNER: Samantha Gould, Head of PR and Campaigns, NOW: Pensions

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