This week, headline insights are that personal household finances are now worse off due to the pandemic, owned and earned media is providing the most brand equity and attitudes are polarized towards big banking brands paid media.
Nearly a third worse off
Nearly a third of people indicate that their personal household finances are worse off due to the pandemic, but 69% agree that banks are doing enough to help.
Paid media is more polarizing
Barclays, Lloyds and Halifax dominate paid media at the moment, but we see more polarizing reactions to their work than earlier in the pandemic, when people were more united positively in banking response.
Harness owned and earned
Don’t over-rely on paid media to build brands. It accounts for around a third of total experiences. Owned experiences represent over half. Maximize impact across all touchpoints to improve brand performance.