Buy now pay later provider Klarna has launched a new ad campaign on Channel 4, tying into the TV show Married at First Sight UK.
Narrated by Mel Schilling from the TV show, the contextual ad campaign will connect iconic moments of the series with Klarna’s services.
The four-part campaign is live during the series’ ad breaks and across E4 and Channel 4 Streaming.
The campaign was conceptualised by Channel 4’s Content and Creative Solutions team, produced by weareseventeen and delivered in collaboration with EssenceMediacom.
Celine Menzen, Head of European Campaigns, Klarna says: “Our partnership with Married at First Sight UK is an exciting opportunity for us to bring even greater awareness of the benefits that Klarna’s Pay Now, Pay in 3 and Pay in 30 options can offer British shoppers.”
Amy Jenkins, Customer & Commercial Leader, Channel 4 says: “Married at First Sight UK continues to drive audiences, being the most streamed show across British commercial broadcaster on-demand platforms in September.
“Alongside this impressive scale, our partnership enables Klarna to connect to highly relevant moments for their audience, using the MAFS magic to land their message memorably. We are excited to see the ads go live and add to the buzz around the series.”
Neesha Taneja, Partner, Creative Futures, EssenceMediacom adds: “It has been so brilliant to bring Klarna and MAFS UK together and create a fun and engaging campaign which showcases the many reasons to choose Klarna at checkout. Contextually tapping into the many themes of the show, we have enabled MAFS UK fans to associate Klarna with any retail needs they may have!”
