Since I started as Editor of the Financial Services Forum earlier this year, I have had the pleasure of speaking to a wide range of marketing professionals from across the investment management industry.
As the Forum begins its return to physical events, we wanted to share some of what we’ve published on the site in the last quarter.
The industry is grappling with a range of challenges, whether it is the proliferation of digital channels or the rising demand for sustainable investments.
These interviews with senior asset management marketeers delve into how they are approaching these issues, as well as the thinking behind their campaigns, straplines and overall marketing strategies.
Download the report here: FSF21-Investment Marketing Update FINAL
The Financial Services Forum