HSBC UK’s CMO has taken on an additional role as the bank looks to revamp its wealth and personal banking offering.
Becky Moffat has become the Chief Customer Officer for Wealth and Personal Banking, with the remit to transform the business in order to make it more customer-centric.
In the new position, started in June, she will oversee data transformation, analytics, CRM, customer communications, customer strategy, customer experience and insight.
“Covering a broad remit from data and analytics to customer experience and experience design, advertising to CRM and 1:1 customer comms, I am hugely excited by the opportunities we have to really transform experiences for our customers,” Becky wrote on LinkedIn.
Part of HSBC UK, the business serves over 12 million customers across three brands: HSBC UK, first direct and Marks and Spencer Financial Services.
Read our interview with James Davies, Director for Marketing Strategy, Insight and Effectiveness at HSBC UK here.
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