In recent years, marketers have come under increasing pressure to create and activate ‘great content’; research or opinion pieces that are both engaging and unique, whilst delivering on business objectives and demonstrating the expertise of the firm.
But with multiple publications – and competitor businesses – also vying for the attention of clients, achieving cut-through in a crowded room can be tricky. Perhaps even more so when the audience you are attempting to capture are UHNW individuals with limited time and specific interests.
On Wednesday 21 March, Members were joined by Kirsten Burt, Head of Marketing, UK & Jersey at UBS Wealth Management, Mike Sergeant, Headland Consultancy and Aine Bryn, Marketing Director, Global Clients and Markets, Financial Services, PwC for a breakfast briefing kindly hosted by UBS, to pick up tips on how to curate content that has impact.
Having recently collaborated on UBS / PwC Billionaires Report, the panel were well placed to provide insight on how members can ensure that content achieves return on investment.
Please download the PDF version of the full event summary to see the seven key insights from the event.
The Financial Services Forum would like to thank Compeer and Sales Kinetics for their support of the Private Banking and Wealth Management Special Interest Group.
If you would like to receive a copy of the UBS / PwC Billionaires Report, please contact Aine Bryn at [email protected] or download using this link: https://uhnw-greatwealth.ubs.com/en/insights/billionaires-report-2016/
The Financial Services Forum would like to thank Kirsten Burt for putting the speakers and content for this event together. We would also like to thank UBS Wealth Management for their fantastic hospitality.