DISRUPTORS Tred Brand & Marketing Lead Pt 1: Selling sustainability

Alex Sword

Alex Sword

Editor

The Financial Services Forum

Eleanor Metcalf, Brand & Marketing Lead at sustainable spending app Tred explains the dos and don’ts of selling a sustainability product. This interview was filmed in July and figures cited may not be up to date.

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DISRUPTORS Tred Brand Lead (Pt. 2): The 'soft and fluffy' side of marketing

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