Consumer Confidence Briefing September 2020

John Gilbert

John Gilbert

Chief Executive

JGFR Ltd

The September Consumer Confidence Briefing that shows confidence up 2 points to -25, the best score since March, although as in March reflecting polling in the first 2 weeks of the month before the introduction of stricter restrictions.

For the first time since April the JGFR Financial Wellbeing Index fell with fewer saving households and the proportion of households falling into debt increasing above recent months.
Headline findings are:

  • The financial situation of households over the past 12 months is down 2 points at -7 on the month and 9 points lower than a year ago
  • The expected financial situation of households over the next 12 months is unchanged at +1, and 3 points below a year ago (+4)
  • The general economic situation measure over the past 12 months gained 1 point to -61 on the month, and is 29 points lower than in September 2019 (-32)
  • The general economic situation measure in the coming 12 months moved 4 points higher to – 38 compared to August, and is just 3 points worse than in September 2019 (-35)
  • The measure of consumer sentiment to making major purchases in the current economic climate is 4 points up on the month at -21, but is down 24 points on September 2019 (+3)

Read the full report here: September 2020 Consumer Confidence Briefing

Previous article

Acxiom's evolution framework for decisioning

Next article

Retail Banking Coronavirus Weekly Insights – Week End 25 September 2020

Get access to valuable thought leadership from the financial services marketing industry

Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.