Consumer Confidence Briefing: Oct 16

John Gilbert

Chief Executive


The monthly UK Consumer Confidence Barometer (CCB) undertaken by GfK on behalf of the European Commission* is down 2 points in October to -3. A year ago the measure was +2.
Confidence is down in 3 regions, up in 2 and unchanged in the North (-1). In Wales and Northern Ireland sentiment gained 2 points to -5 and -10 respectively. Biggest drop is in the Midlands and Scotland, down 3 points to -4 and -11 respectively. In the South confidence edged down 1 point to zero.
Of the 5 measures comprising the headline measure:

  • The financial situation of households over the past 12 months is up 1 point at +3 compared to September, but 1 point down on October 2015
  • The expected financial situation of households over the next 12 months lost 1 point to +6 on the month; and is unchanged on 12 months ago
  • The general economic situation measure over the past 12 months dropped by 3 points to -19; 14 points lower than October 2015
  • The general economic situation measure in the coming 12 months shed 8 points to -17 compared to September, and is down 13 points on 12 months ago (-4)
  • The measure of consumer sentiment to making major purchases in the current economic situation jumped by 5 points on the month to +14 , and is up 7 points on October 2015

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