A Matter of Choice and Personalisation

Alistair McQueen

Head of Savings & Retirement

Aviva

Alistair McQueen discusses his views on how the pension freedom reforms of 2015 have allowed people to tailor when and how they use their pension pot. But with multiple complex options on offer – and vital financial decisions with long-term consequences to be made – marketers need to increasingly focus on tailored communications that target cohorts and engage scheme members.

Previous article

Wealth of Opportunity: Diversity and Entrepreneurship

Next article

Aligning Consumer & Marketing Outcomes in Pensions

Get access to valuable thought leadership from the financial services marketing industry

Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.