A Matter of Choice and Personalisation

Alistair McQueen

Alistair McQueen

Head of Savings & Retirement

Aviva

Alistair McQueen discusses his views on how the pension freedom reforms of 2015 have allowed people to tailor when and how they use their pension pot. But with multiple complex options on offer – and vital financial decisions with long-term consequences to be made – marketers need to increasingly focus on tailored communications that target cohorts and engage scheme members.

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