What Financial Services Customers Really Want From Their B2B Digital Experience

John Field

John Field

Product Marketing Manager

Episerver

When we asked B2B Digital Experience Report respondents “does your company have a customer-centricity gap (i.e., the digital experience your company offers does not meet the needs and expectations of your customers)?” 71% said “yes”.

Take a look at how your vertical responded and provide ways for readers in your vertical to actually know what those customer expectations are. How can they find out what their customer expectations are in order to close that customer-centricity gap? One way is to use the report data that says exactly what B2B buyers expect. Other ways include on-site search, customer profiles etc.

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