Marketing Effectiveness Awards Winners Case Study – UBS

Katya Ionova

Katya Ionova

Creative Director

Insider

This 30 minute video looks at the detail behind UBS Nobel Perspectives, which won the Judges’ Special Award: Thought Leadership category at the 2020 Marketing Effectiveness Awards.

We will be joined by Katya Ionova, Creative Director at Business Insider, who will speak about Business Insider’s partnership with UBS and their incredibly successful content marketing campaign for Nobel Perspectives, a digital platform featuring 50 filmed interviews with Nobel Laureates in Economics.

This is a great opportunity to learn about one of the most compelling financial services campaign in 2020, and understand what’s behind its outstanding effectiveness.

Speaker:

Katya Ionova, Creative Director, Insider

 

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