Differentiating Your ESG Offering

Despite the clamour for all things ESG, asset managers still aren’t doing a great job of articulating what they’re doing and how it sets them apart.

Despite the obvious benefits of engagement, 40% of asset managers don’t release any information about how they’ve driven better corporate behaviour (ShareAction).

The increasing mandatory requirements around disclosure and reporting of ESG presents a golden opportunity for asset managers and their marketing teams. In the crowded ESG marketplace, how should you embrace this opportunity and how can you differentiate by doing so?

Speakers:

Simon Hildrey, Chief Marketing Officer, Liontrust
Carmen Reid, Senior Writer and Content Planner, Copylab
Sandra Rockett, Director – Wealth and Corporate Distribution, Irish Life Investment Managers