Challenging the HIPPO: Using evidence to drive your Decision-Making in Fintech

Sabrina Shilstone

Senior Event Executive

The Financial Services Forum

Experimentation has become the basis for one of the most influential approaches to business decision-making. The basic premise is to turn business assumptions into hypotheses that can be tested through the careful use of experiments.

Instead of basing critical decisions on opinions or historic assumptions, leading companies use an evidence-based and customer-centric approach to create transparency which ultimately ensures a greater return on investment.

Optimizely’s Chris Stein highlights the power of experimentation and how it unlocks better decision-making, maximizes learnings, and drives impact to business KPIs in Fintech.

Speaker: Chris Stein, Lead Consultant, Strategy & Value, Optimizely

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