We launch our Marketing Effectiveness Awards in 2019 with a look at two successful entries from last year.
Sarah Chastney, Senior Marketing Strategy Manager at LV= talks us through their New Product, Service or Innovation winning entry From The Heart. And Ollie Bryden of Profile Pensions explains how their move to a direct marketing approach reshaped the business. Two great case studies of marketing effectiveness.
What made their entry a winner? How can you learn from these case studies to improve the chances of success for your own entry? A great opportunity to learn more about some very interesting campaigns/products and about how to create an outstanding entry for the 2019 Awards.