Marketing Effectiveness Showcase

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General Insurance, Life & Pensions

Richard Nolan

Richard Nolan

Operations Director

The Financial Services Forum


We launch our Marketing Effectiveness Awards in 2019 with a look at two successful entries from last year.

Sarah Chastney, Senior Marketing Strategy Manager at LV= talks us through their New Product, Service or Innovation winning entry From The Heart. And Ollie Bryden of Profile Pensions explains how their move to a direct marketing approach reshaped the business. Two great case studies of marketing effectiveness.

What made their entry a winner? How can you learn from these case studies to improve the chances of success for your own entry? A great opportunity to learn more about some very interesting campaigns/products and about how to create an outstanding entry for the 2019 Awards.



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