Marketing Effectiveness Showcase – RBS Business Banking Switch


Retail Banking

Jasmine Butler Burnham

Jasmine Butler Burnham

Marketing Manager

The Financial Services Forum

This webinar will look at one of the more unusual winning entries from our 2019 Marketing Effectiveness Awards: RBS’s campaign for Business Banking Switch encouraging customers to switch away from their brand, which won them the gong for Most Effective Use of Data and Analytics.

In this webinar RBS’s Jamie Brookes and Joanne Orgill will explain the background to the campaign, examine the strategy and the practicalities around implementation, and take a close look at the vital role of data in the project’s success.


Jamie Brookes, Head of Communications & Marketing, Business Banking Switch, RBS Group
Joanne Orgill, Head of Business Strategy & Planning, Business…

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