Lifting the Lid on SEO and PPC

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Asset Management, Corporate and Investment Banking, Corporate Communications, Digital & Direct Marketing, Fintech, Insurance, Life & Pensions, Mortgages, Private Banking and Wealth Management, Retail Banking

Matt Loughlin

Matt Loughlin

Head of Paid Search

Receptional


Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns sit at the heart of any digital strategy – and with a fast-changing working environment driven by the global health crisis, this is arguably more important than ever. Done well and in tandem, they should drive revenue and business growth, but a successful campaign requires careful planning. This session includes:

  • Look at how search has been impacted by online consumer behaviour in a world adjusting to Covid-19
  • Learn about three proven SEO content strategies that you can leverage to gain share of voice in competitive markets
  • Explain how to maximise a PPC campaign, including latest developments like smart bidding, and key considerations

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