Improving client experience is now a priority as financial services leaders recognize the impact of intermediaries, advisors and investors being stuck at home as a result of COVID.
Increasingly, content is the means through which top performing asset management firms deliver an integrated experience between its digital marketing and advisors that meets clients’ rising expectations.
In this webinar, we will examine content marketing best practices in asset management, identify common pitfalls and highlight new tactics and strategies that firms can use to build mindshare and retain clients during the coronavirus restrictions.
Andrew Flook, Head of Asset Management Practice, Episerver
Antony Wolfe-Cowen, Vice President Digital Strategy, BNY Mellon