Delivering Long-Term Content Strategies

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Kevin Hearn

Kevin Hearn

Director of Content Marketing Strategy

Editions Financial


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Most marketing departments’ content strategy is not aligned with the longer-term strategic plan. As competition for the customers’ attention intensifies, meaningful engagement through a long-term content strategy is where enlightened FS firms are heading.

Overcoming siloed structures and reward structures that focus on short-term ROI wins is a huge challenge. But if financial services firms are to harness the strength of content, to build long-term meaningful relationships in a journey that’s becoming increasingly non-linear, these challenges have to be overcome.

In this webinar, Kevin Hearn and John Cooper from…

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