The Coronavirus pandemic changed business and consumer behaviour almost overnight, causing recessions, widespread job losses, and a decimated investment market.
A big winner in this situation has been digital, with a stampede of consumers and businesses across every sector moving almost exclusively online. Brand positioning shifted radically from flogging products to offering a helping hand – or even a lifeline – to consumers. How will all this impact longer term customer behaviour and expectations?
Are the customers of tomorrow a new generation of pure digital nomads? Will face-to-face business ever be the same? And what of brand trust and perceptions? All this, and more, in this meaty session.
Speakers:
Ella Morrison, Senior Behavioural Designer, Cowry Consulting
Toby Clark, Director of Research, EMEA, Mintel
Chair: David Cowan, Managing Director, The Financial Services Forum
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