CMO Surgery – Driving Digital Transformation

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Digital & Direct Marketing

Jasmine Butler Burnham

Jasmine Butler Burnham

Marketing Manager

The Financial Services Forum


A rapid acceleration in digital transformation is one of the few positive effects of Covid-19; technology is expected to develop at a faster pace than ever forecast, bringing forward years’ worth of tech progress to all areas of FS, from banks and insurers, to asset managers, wealth managers and pension schemes.

Digital transformation offers the opportunity to transform the customer experience and create huge efficiencies and cost savings at a time when firms will need it most.  However a successful transformation programme is a significant and complex undertaking even in its simplest form, requiring meticulous planning and preparation.

Fear of getting it wrong is enough to paralyse the most dauntless marketer – but inaction is…

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