Closing the Gap in Campaign Execution

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Sabrina Shilstone

Sabrina Shilstone

Senior Event Executive

The Financial Services Forum


From strategy and implementation through to measuring performance and impact, how can we better understand the gaps and potential compliance challenges associated with campaign execution?

Hear directly from a high profile financial services business that has successfully navigated these challenges and closed the campaign gaps to achieve board level confidence in marketing.

Delivered in partnership with global marketing and sales management consultancy, BluprintX, the webinar will also draw on findings from a recent Forum survey on the topic, sharing insights from our most senior members.

Join us to learn exactly what needs to change in campaign execution, and how you can use this to align organisational strategy and achieve operational impact.

SPEAKERS
Kieran Noonan, EMEA Delivery Manager, BluprintX
David Reeve, Interim Global Head of Marketing Operations – Investment Management (Martech Stack), BNY Mellon
Ashley Carson, Marketing Operations Manager – Global Production Lead, BNY Mellon
Chair: David Cowan, Managing Director, The Financial Services Forum



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