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Is Your Brand Fit for the Future?

It is no longer possible for brands to rely on awareness, familiarity and equity to achieve future success. Nowadays, brands must think of the customer relationship, how it listens, answers, engages, ...

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Brand Strategy

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Engaging Your Employees

It is estimated that disengaged employees cost the UK economy £64bn through lost productivity, poor service delivery and reduced discretionary effort. So consider the impact employee engagement makes...

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Employee Engagement & Communications

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The Future of Financial Services – Utility vs Meaning

Uber, Nike and their like, have turned branding on its head. They have created utilitarian global brands by inserting themselves into our daily lives using technology as their Trojan horse.

And th...

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Brand Strategy, Fintech, Retail Banking

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