We launch our Marketing Effectiveness Awards in 2019 with a look at two successful entries from last year.
Sarah Chastney, Senior Marketing Strategy Manager at LV= talks us through their New Prod...
March 22, 2019
General Insurance, Life & Pensions
Nudge: Improving Decisions about Health, Wealth, and Happiness, the ground-breaking behavioural economics work, is now 10 years old. The ‘nudge’ approach is already widely used in financial servic...
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The Pension industry and Government need to build on the early success of Auto Enrolment. How can engagement levels be reached that ensure low dropout rates and greater contribution levels. It’s a f...
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You can view the webinar below. Or to download the webinar presentation slides, please click on the Download button.
Most marketing departments' content strategy is not aligned with the longer-term...
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This webinar session looked at some of the key findings from the content marketing survey results of 150 senior client-facing personnel in financial services, professional services and technology firm...
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It is no longer possible for brands to rely on awareness, familiarity and equity to achieve future success. Nowadays, brands must think of the customer relationship, how it listens, answers, engages, ...
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It is estimated that disengaged employees cost the UK economy £64bn through lost productivity, poor service delivery and reduced discretionary effort. So consider the impact employee engagement makes...
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