Perils of Perception Study

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Insurance, Life & Pensions

Martin Grimwood

Martin Grimwood

Senior Client Officer, Financial Services

Ipsos MORI


Ipsos’ latest Perils of Perception study highlights public[1] misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes. While patterns differ in different countries, overall on average people tend to underestimate how many deaths are caused by cancers and cardiovascular disease, and overestimate how many are caused by transport injuries, substance misuse and violence.

Causes of death around the world: Diseases and infections

  • Cardiovascular diseases are the leading cause of death globally according to the IHME Global Burden of Disease Study 2017 (IHME). The second biggest cause are

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