Meeting the Needs of …


Digital & Direct Marketing


Sophie Grender

New Business Manager, Market Reach

Royal Mail

Meeting the needs of under 30s and over 70s In financial services

In the article below, Sophie Grender provides an exploration of each age groups interactions with financial services communications with a focus on mail. You can also download the complete PowerPoint presentation by using the download button.

Back in March I attended a Financial Services Forum panel discussion around meeting the needs of the under 30s and over 70s.

This inspired me to take a closer look at the very latest data available on how these age groups interact with different channels (and in particular mail – well I do work for Royal Mail!) and to see if we were missing anything in our understanding of how these age…

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