Meet the Marketer: Jet Cooke

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Brand Strategy

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Lynsay Haque

Marketing Consultant

The Financial Services Forum


Jet Cooke is Head of Marketing for End Investors at Fidelity International. Whether for workplace or personal investors, her purpose is to help customers reach their life goals and navigate what life might throw at them along the way (financially of course!).

What is your career history?
I became a film producer after taking an Arts degree. Studying behaviour and psychology as part of this led to an interest in advertising so I moved from movies to marketing! I started in a small agency and learnt all I could
about larger FMCGbusinesses, and then moved to corporate client side. I’ve been in Marketing now for over 30 years and I’ve worked across telecoms,…

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