What Can The Industry Learn From How Challenger Banks Use Loyalty?

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Fintech, Retail Banking

Thierry Reginato

Thierry Reginato

General Manager

Welcome Real Time


The growing number of challenger banks entering the market pose a threat to large incumbent banks. Often, they provide customers with a service that they feel they cannot get elsewhere – one that is highly tailored to each individual, and that rewards them for their custom. If they are to succeed, large institutions each need to take cues from these challenger banks and adapt and evolve their customer offer.

This will be particularly critical as upcoming regulatory changes start to bite. Mandated decreases to interchanges are already eating into revenues. But, PSD2 poses a far more significant challenge for incumbent banks as it fundamentally alters the way in which they communicate with their customers. If banks are…

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