Since its launch in 2000, The Financial Services Forum has supported the improvement of financial services marketing, through a better understanding of the consumer, the marketplace and marketing performance.
Our community shares ideas and knowledge with industry peers. They talk about the sector, their business and how all concerned could benefit significantly by optimising their individual and corporate marketing effectiveness.
Part of our commitment to improving financial services marketing has been via our Awards programme, designed to understand the role of marketing and prove, beyond doubt, the significant impact that effective marketing makes in long-term business success.
Now in their sixteenth year, our Awards for Marketing Effectiveness have always featured outstanding examples of innovation in all its forms – whether driven by creative approaches, radical developments in product features
and benefit delivery, or the use of technology to improve customer access and interaction. But the growing importance of innovation in financial services today, and its vital role in engaging with and empowering customers in the future, has prompted us to develop the established New Product, Service and Innovation category into a new set of awards – recognising innovation in financial services that delivers tangible benefits to both consumer and provider.
Most customers are not interested in technology for technology’s sake – nor are we. So these new awards will focus on the overall impact the innovation has had on the sector, audience or consumer, and whether the
innovation achieved or exceeded its objectives and goals.
The initiative should have benefited the customer as well as the company, and should be taken up by a significant proportion of the audience. The best entries will also demonstrate clear forward-thinking, rather than just “future
Entries will consist of a 1000-word submission, answering six key questions. Where appropriate, all submissions will include quantitative and qualitative material to support the claims of effectiveness and success. It is the combination of robust quantifiable data, judged by a panel of senior industry executives, using transparent scoring guidelines focused on real effectiveness and insight, that set our awards apart.
Submissions are open to financial services brands and technology groups, or their agencies, worldwide. You do not have to be a member of The Financial Services Forum to enter.
Like our existing Awards for Marketing Effectiveness, these new Awards for Product and Service Innovation will become one of the industry’s most sought-after and prestigious accolades.
For further information, please read the PDF document available via the download button. Or complete the entry material request form.