Authenticity in Financial Services

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Retail Banking

Claudia Bate

Claudia Bate

FleishmanHillard Fishburn


The ten-year anniversary of the financial crisis should be the perfect reminder to the financial services sector that it needs to focus on its authenticity. The sector is still dealing with negative perceptions from the crash, which illustrates perfectly how falling short of the public’s expectations – in this case through mass-wrongdoing and negligence – can lead to sustained bad will. To truly rebuild its reputation, the sector must close the authenticity gap between the way society expects it to behave, and the way that it does.

Simply paying lip service to authenticity through openness won’t rebuild the sector’s reputation, either. Growing public expectations for greater transparency can make companies in the financial…

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