In this fourth survey conducted by Kurtosys since 2012, we have not only expanded our audience but broadened our survey to include a wider spectrum of topics across digital marketing.
In 2015 one of the key takeaways was how asset management marketing is shifting from a role of supporting sales and distribution to actively engaging clients and targeting investors.
In 2016 we asked more detailed questions on the kind of technologies they are implementing, their content marketing strategies, how they handle fund data and how they distribute it to investors.
In 2017 we can not only compare some of the results, but we also asked some new questions around disruption, regulation and the latest in marketing technology.
We thank all those who participated and we hope you find this report useful.
Topic covered in the 2017 survey:
- Marketing Objectives
- Fund Data
- Distribution Channels
- Plans & Investment
Please use the download button to view a PDF version of the full report. You can also view the 2016 report here.