Argent – Autumn 2019

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David Cowan

David Cowan

Managing Director

The Financial Services Forum


Having just returned from a very successful Mortgages Summit, I’m reminded what exciting times we’re in. With opportunities and challenges abound, now is a great time to be a marketer in financial services.

Our recent 2019 Marketing Trends Report discussed some of the changes at large, and we’re looking forward to debating the key themes in more detail at our Executive Summit next week, as well as at our Autumn Members’ Conference in November. Don’t forget to book your space at the Members’ Conference if you’ve not already – it’s shaping up to be a good one.

Click to read Argent Autumn 2019

In this edition of Argent, we take a closer look at the technology opportunity and whether it can drive real change and deliver tangible benefits for our customers.  We’re delighted to share some great examples of innovation from Aviva, First Direct and NS&I. As winners at our recent Product and Service Innovation Awards, they show how technology can solve genuine problems, and deliver innovative solutions that benefit both customers and the business alike.

Talking of awards, thank you to everyone who entered our Marketing Effectiveness Awards, and congratulations to those who have been shortlisted. We look forward to announcing the winners at our Annual Members’ Dinner at the Guildhall, London.  If you’ve never been before, take a look at this video, and book your table!

Calling all Associate Members!
We’re introducing a new two-day summit for the next generation of marketing leaders. If you’d like to be part of the steering committee and help us set the agenda, please let me know.



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