Acxiom’s evolution framework for decisioning

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Chris Vinnicombe

Chris Vinnicombe

VP of Financial Services

Acxiom


Customer experience has become the battleground for brands with intelligent decisioning the key weapon.

As people of all ages have embraced the digital worlds of Google, Apple, Facebook and Amazon, their expectations have become sky-high. They demand instant, personalized and meaningful experiences from brands they engage with at every touch point, every time.

For brands to succeed in this super competitive modern battleground, they need to make better, faster and more intelligent decisions to gain competitive advantage and provide the best possible customer experience.

In this report, Acxiom introduces their ‘evolution framework for decisioning’, a personalisation maturity model focused on intelligent decisioning from a people and processes point of view. Find out where your business is positioned. Download the report here: Acxiom’s Evolution Framework for Decisioning



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