Creating Digital Platforms for Customer Engagement

MAP

The rise in digital services has changed the way consumers engage with their financial service providers, and Fintech firms are finding innovative ways to deliver products and services that suit customers' lifestyles.  But humans interact with computers differently to the way they interact with other humans - so the move from high street branches to online platforms requires new understanding of behavioural psychology.

How can firms use digital tools to increase levels of trust in their brands?  How can the 'tabloid' nature of online platforms improve customer decision making?  And how can choice architecture increase website sales? The speakers will explore the latest behavioural economics insights and share best practice case studies of how doing digital well has improved profitability.

Speakers Include:

Henry Stott, Director, DecTech

Nick Chater, Director, DecTech

 

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