What should the investment industry do about its reputational crisis?


Private Banking and Wealth Management

Jasmine Butler Burnham

Jasmine Butler Burnham

Marketing Manager

The Financial Services Forum

Get Ahead in Investment Marketing

Prior to some recent high-profile incidents hitting the press (most importantly Woodford but also smaller companies like London and Capital), the asset management and private banking and wealth management industry had remained largely unscathed by some of the nastier reputational crises affecting other parts of the financial services world.

Whilst a fair comment would be that for many members of society, the post-crash brush tarnishes us all with sentiments of generalised distrust, broadly speaking, private banks have been rarely named and shamed as the pinnacle of financial services nastiness (read: Wonga et al).

Given this, some do not accept that there is – or could be – a looming problem with the reputation of the…

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