Event Summary: How Many Ps in Brand

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Brand Strategy

vered-zimmerman

Vered Zimmerman

Investment Writer

Copylab


There is a chasm between what FS marketing executives think they should be involved in within their brand and what they do in reality. In this round-table discussion, senior marketing executives from across the financial services industry came together to discuss challenges ranging from being marginalized to a Comms function, to getting the Board to invest in “Brand”.

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Event summary kindly provided by Vered Zimmermann, Investment Writer, Copylab

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