Event Summary: How Many Ps in Brand

192 Views

Brand Strategy

vered-zimmerman

Vered Zimmerman

Investment Writer

Copylab


There is a chasm between what FS marketing executives think they should be involved in within their brand and what they do in reality. In this round-table discussion, senior marketing executives from across the financial services industry came together to discuss challenges ranging from being marginalized to a Comms function, to getting the Board to invest in “Brand”.

To read the full summary, please click the “Download PDF” button above.

Event summary kindly provided by Vered Zimmermann, Investment Writer, Copylab



Login to post a comment
Join FSF x MEMBERSHIP
OPTIONS