There is a chasm between what FS marketing executives think they should be involved in within their brand and what they do in reality. In this round-table discussion, senior marketing executives from across the financial services industry came together to discuss challenges ranging from being marginalized to a Comms function, to getting the Board to invest in “Brand”.
To read the full summary, please click the “Download PDF” button above.
Event summary kindly provided by Vered Zimmermann, Investment Writer, Copylab
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