On a recent Wednesday morning, several dozen spectators joined six speakers from the world of financial marketing to answer the question: does creative matter in asset management? Niels Footman, Managing Director or UK and Europe at Copylab, was there to capture the key findings.
The answer was not only a resounding yes, but a certainty that it’s only going to become more crucial in the years to come.
SPEAKER 1: Lucian Camp, author and marketing consultant
– Once upon a time, asset managers only had to market to hobbyists, IFAs and institutions.
– In this environment, ads had a single message and a set pattern: image, slogan and reference to past performance.
– But with the growing assertiveness…
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