Quirky brands with a distinctly playful tone of voice – examples such as innocent drinks, Apple and Virgin are often cited – seem to be regularly held up as the ‘holy grail’ of verbal identity...
March 9, 2017
Corporate Communications, Employee Engagement & Communications
Member Services Executive
The Financial Services Forum
Having strategic goals is an important part of running a business, however if your organisation's behaviours are not aligned to your goals, they are doomed to failure. The challenge for leadership is ...
By Richard Nolan
May 20, 2016
Employee Engagement & Communications
Consumer behaviour is not as rational as people might think. So how can marketers understand the consumer when the consumer doesn’t understand the reasons for their own decision-making? Behavioura...
April 29, 2016
Brand Strategy, Employee Engagement & Communications
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