Event Summaries

Key takeaways from each of our events

Latest Event Summaries

Content and its Impact on Engagement and Brand Loyalty – Event Summary

Over the past two years we have seen content marketing explode into the forefront of every marketing director’s agenda. Content production is certainly one challenge faced by today’s marketers, bu...

Brand Strategy, Digital & Direct Marketing, Retail Banking

0 591 Views


Creating Digital Platforms – Event Summary

Behavioural economics continues to be a subject area that members are highly engaged with and therefore very keen for the Forum to cover within our event schedule. With this in mind, we were delighted...

Digital & Direct Marketing

0 863 Views


FinTech: Disrupter or Business Accelerator? Event Summary

In the impressive setting of Henderson’s Bishopsgate offices, three renowned financial services experts gave their opinions on whether FinTech is a disrupter or a business accelerator. In the end ...

Fintech

0 3 Views


Is Asset Management Advertising Engaging Women? – Event Summary

What steps is the industry taking to ensure the right people are being targeted in the right way? In particular, are women put off investing by asset managers' marketing communications?

Recent cons...

Asset Management

0 11 Views


Behaviours That Help to Achieve Strategic Goals – Event Summary

Having strategic goals is an important part of running a business, however if your organisation's behaviours are not aligned to your goals, they are doomed to failure. The challenge for leadership is ...

Employee Engagement & Communications

0 12 Views


When Push Comes to Nudge – Event Summary

Consumer behaviour is not as rational as people might think. So how can marketers understand the consumer when the consumer doesn’t understand the reasons for their own decision-making? Behavioura...

Brand Strategy, Employee Engagement & Communications

0 27 Views


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